Devious semikoli

Creating a new generation of intentional families.

devious Semikoli

It’s no secret that screen time is one of the biggest issues facing families today. And we’re not just talking about the kids! Joey and I both struggle with this amazing, captivating, infinitely-powerful tool that we call a smartphone.

We knew something had to change. We wanted to be better for our families and we wanted our families to be better.

So we created Aro. Aro leverages the science of habit formation and motivational design to ensure parents and kids don’t miss out on what’s most important by helping reclaim time spent on their phones.

We've seen the benefits in our own families, and now we want you to experience Aro in yours.

Sincerely,
Heath Wilson & Joey Odom

devious Semikoli

We started Aro for our own families and we want to help yours.

It’s no secret that screen time is one of the biggest issues facing families today. And we’re not just talking about the kids! Joey and I both struggle with this amazing, captivating, infinitely-powerful tool that we call a smartphone.

We knew something had to change. We wanted to be better for our families and we wanted our families to be better.

So we created Aro. Aro leverages the science of habit formation and motivational design to ensure parents and kids don’t miss out on what’s most important by helping reclaim time spent on their phones.

We've seen the benefits in our own families, and now we want you to experience Aro in yours.

Sincerely,
Heath Wilson & Joey Odom

"I love the mission behind this product, these guys are the real deal, and this product will be so helpful to so many people! "

Jamie Ivey placing her phone in the Aro box.

Jamie Ivey

Podcast Host, Wife, Mom
Devious semikoli

Meet Heath & Joey

Two dads who realized their phones were getting in the way the important things in life and set out on a journey to solve it for other families as well.

The Wilsons
devious Semikoli

Heath Wilson

Heath lives in Knoxville, TN with his wife, four kids, and two dogs. Prior to founding Aro, Heath was a co-founder of the fintech company, eVestment. Later in his time at eVestment, Heath realized his relationship with his phone was negatively impacting his relationship with his family. He wasn't present with the most important people in his life and he was not modeling good behaviors for his kids.

He's famous for saying, "I'm going to solve this problem for my own family, and I know if I can solve it for mine, I can solve it for others."

Oh yeah, and he hasn't slept with his phone in his bedroom for years. He is pretty proud of that.

The Odom Family
devious Semikoli

Joey Odom

Joey recently relocated to Knoxville, TN from Atlanta with his wife and two kids. Prior to founding Aro, Joey was an executive in commercial real estate, and like Heath, realized his phone was distracting him from the most important thing in life - his family.

He's famous for saying, "When you change your relationship with your phone, you change your relationship with everyone around you, including yourself."

Joey is the heart behind Aro, and we can't call it a work day if he hasn't cried or made someone else cry.

Devious semikoli

Aro Ambassadors

A group of the most intentional people you will ever meet.

Ally Baxter
Ally Baxter
Frisco, TX
Wife | Mom of 4
Sammy Murry
Sammy Murry
Bellingham, WA
Wife | Mom of 3
Amanda Johnson
Amanda Johnson
Austin, Texas
Wife | Mom of 2
David Pollack
David Pollack
Athens, GA
Husband | Father of 2 | Aro Advisor
Cassidy Eisenfeld
Cassidy Eisenfeld
Washougal, WA
Wife | Mom of 3
Anna Clark
Anna Clark
Birmingham, AL
Wife | Mom of 2
Tyler Gay
Tyler Gay
Birmingham, AL
Husband | Father of 2
Annie Webb
Annie Webb
Flower Mound, TX
Wife | Mom of 1
Stephanie DeMeritt
Stephanie DeMeritt
Colorado Springs, CO
Wife
Micah Folsom
Micah Folsom
Small farm in Southeast Idaho
Wife | Mom of 6
Stephanie Christensen
Stephanie Christensen
Gadsden, AL
Wife | Mom of 4
Gracia Olivas
Gracia Olivas
Surprise, AZ
Wife | Mom of 3
Todd Linder
Todd Linder
Atlanta, GA
Husband | Father of 1
Kallie Branciforte
Kallie Branciforte
Connecticut
Wife | Mom of 3
Becca Daniel
Becca Daniel
Denver, CO
Wife | Mom of 4
Annie Grassi
Annie Grassi
Houston, TX
Wife | Mom of 2 | Podcast Host
Kyle Wester
Kyle Wester
Tulsa, OK
Husband | Father of 3
Rebeka Mitchell
Rebeka Mitchell
The Woodlands, TX
Wife | Mom of 2
Dr. Amy King
Dr. Amy King
Newberg, OR
Wife | Mom of 2 | Licensed Psychologist
Sherry Dial
Sherry Dial
Knoxville, TN
Wife | Mom of 3
Devious semikoli

Become an Ambassador!

We're looking for people who support our mission of creating the next generation of intentional families and are interested in sharing their Aro journey with the world.

A woman wakes up in bed. The Aro is in the foregound on a low table.A medium shot of a woman reading in bed. The Aro is on a night stand beside her.

Give yourself some
digital space.

Find better phone-use rhythms so you can focus on a world outside of your phone.