"I love the mission behind this product, these guys are the real deal, and this product will be so helpful to so many people! "

Jamie Ivey

The Inspiration
Two dads who realized their phones were getting in the way the important things in life and set out on a journey to solve it for other families as well.

Heath Wilson
Heath lives in Knoxville, TN with his wife, four kids, and two dogs. Prior to founding Aro, Heath was a co-founder of the fintech company, eVestment. Later in his time at eVestment, Heath realized his relationship with his phone was negatively impacting his relationship with his family. He wasn't present with the most important people in his life and he was not modeling good behaviors for his kids.
He's famous for saying, "I'm going to solve this problem for my own family, and I know if I can solve it for mine, I can solve it for others."
Oh yeah, and he hasn't slept with his phone in his bedroom for years. He is pretty proud of that.

Joey Odom
Joey recently relocated to Knoxville, TN from Atlanta with his wife and two kids. Prior to founding Aro, Joey was an executive in commercial real estate, and like Heath, realized his phone was distracting him from the most important thing in life - his family.
He's famous for saying, "When you change your relationship with your phone, you change your relationship with everyone around you, including yourself."
Joey is the heart behind Aro, and we can't call it a work day if he hasn't cried or made someone else cry.
If you’re here,
you get it.
%
of adults keep their phones within an arm’s reach all day
%
of global phone users are trying to limit their usage
%
of people can use their phone when it's not in their hand

THE BLOG


School's Out. But that means one less year with our kids
School's Out. But that means one less year with our kids
Graduation season is another reminder of how little time left we have with our kids before they leave the nest. You have less time than you realize. Please don't waste it.
Make phone-free family dinners a tradition like any other
Every spring tens of thousands of people flock to Augusta, Ga to attend The Masters, arguably the most prestigious golf tournament in the world. There are many unique things about this tournament, but my favorite may be that it remains a phone-free event. The Masters is commonly referred to as “A Tradition Unlike Any Other”. This got me thinking about the traditions of my family and our home - “What do I want our traditions unlike any other to be?” The first one that jumped out at me was family dinners, specifically phone-free family dinners. Then I realized that this shouldn’t be unlike any other tradition. Referring to something as “unlike” means it is unique. Why should quality time, away from our phones, be unique? It should be the norm. Unfortunately, dinners interrupted by phones are the norm these days.
-5%20(2).jpg)
Make phone-free family dinners a tradition like any other
Every spring tens of thousands of people flock to Augusta, Ga to attend The Masters, arguably the most prestigious golf tournament in the world. There are many unique things about this tournament, but my favorite may be that it remains a phone-free event. The Masters is commonly referred to as “A Tradition Unlike Any Other”. This got me thinking about the traditions of my family and our home - “What do I want our traditions unlike any other to be?” The first one that jumped out at me was family dinners, specifically phone-free family dinners. Then I realized that this shouldn’t be unlike any other tradition. Referring to something as “unlike” means it is unique. Why should quality time, away from our phones, be unique? It should be the norm. Unfortunately, dinners interrupted by phones are the norm these days.
-5%20(2).jpg)
I'm a teenager and I kind of wish phones didn't exist (kind of)
"I kind of wish phones didn't exist...kind of". I know that's something you might not expect to hear from a teenager. My name is Reese Wilson and I am a junior in high school. I'm part of Gen Z so I basically watched the whole world acclimate to technology. Don't get me wrong, I love snapping and facetiming, but there is a part of me that wonders what life would be like if everyone didn't have a phone. I believe that friendships, sleep, and our willingness to take risks are all suffering because of phones.

I'm a teenager and I kind of wish phones didn't exist (kind of)
"I kind of wish phones didn't exist...kind of". I know that's something you might not expect to hear from a teenager. My name is Reese Wilson and I am a junior in high school. I'm part of Gen Z so I basically watched the whole world acclimate to technology. Don't get me wrong, I love snapping and facetiming, but there is a part of me that wonders what life would be like if everyone didn't have a phone. I believe that friendships, sleep, and our willingness to take risks are all suffering because of phones.

Attention Parents: You Have Less Time with Your Kids Than You Realize
By the time our kids are 18 years old, 90% of the time we will ever spend with them will be gone. And if we’re lucky, we might get 40 focused minutes with our teenagers per day now. The math works out. That means if your kids are 14 years old, you have 40 more days with them at that pace. We have no idea how little time we have, and we are wasting it by scrolling. And I know this sounds a little preachy, but I wish someone would have shaken me by the shoulders a few years ago to tell me this. We have to stop rationalizing. We have to stop pretending we have unlimited time. We have to stop wasting our lives scrolling through other people on screens when the people we made are on the other side of those screens!!!

Attention Parents: You Have Less Time with Your Kids Than You Realize
By the time our kids are 18 years old, 90% of the time we will ever spend with them will be gone. And if we’re lucky, we might get 40 focused minutes with our teenagers per day now. The math works out. That means if your kids are 14 years old, you have 40 more days with them at that pace. We have no idea how little time we have, and we are wasting it by scrolling. And I know this sounds a little preachy, but I wish someone would have shaken me by the shoulders a few years ago to tell me this. We have to stop rationalizing. We have to stop pretending we have unlimited time. We have to stop wasting our lives scrolling through other people on screens when the people we made are on the other side of those screens!!!

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Give yourself some
digital space.
Find better phone-use rhythms so you can focus on a world outside of your phone.