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Devious semikoli
Creating a new generation of intentional families.
devious Semikoli
It’s no secret that screen time is one of the biggest issues facing families today. And we’re not just talking about the kids! Joey and I both struggle with this amazing, captivating, infinitely-powerful tool that we call a smartphone.
We knew something had to change. We wanted to be better for our families and we wanted our families to be better.
So we created Aro. Aro leverages the science of habit formation and motivational design to ensure parents and kids don’t miss out on what’s most important by helping reclaim time spent on their phones.
We've seen the benefits in our own families, and now we want you to experience Aro in yours.
Sincerely, Heath Wilson & Joey Odom
See the personal stories that inspired Aro.
devious Semikoli
We started Aro for our own families and we want to help yours.
It’s no secret that screen time is one of the biggest issues facing families today. And we’re not just talking about the kids! Joey and I both struggle with this amazing, captivating, infinitely-powerful tool that we call a smartphone.
We knew something had to change. We wanted to be better for our families and we wanted our families to be better.
So we created Aro. Aro leverages the science of habit formation and motivational design to ensure parents and kids don’t miss out on what’s most important by helping reclaim time spent on their phones.
We've seen the benefits in our own families, and now we want you to experience Aro in yours.
Sincerely, Heath Wilson & Joey Odom
See the stories that inspired Aro
A missed soccer goal and the gift of family time from a child put things in perspective for Joey Odom and Heath Wilson.
"I love the mission behind this product, these guys are the real deal, and this product will be so helpful to so many people! "
Jamie Ivey
Podcast Host, Wife, Mom
Devious semikoli
Meet Heath & Joey
Two dads who realized their phones were getting in the way the important things in life and set out on a journey to solve it for other families as well.
devious Semikoli
Heath Wilson
Heath lives in Knoxville, TN with his wife, four kids, and two dogs. Prior to founding Aro, Heath was a co-founder of the fintech company, eVestment. Later in his time at eVestment, Heath realized his relationship with his phone was negatively impacting his relationship with his family. He wasn't present with the most important people in his life and he was not modeling good behaviors for his kids.
He's famous for saying, "I'm going to solve this problem for my own family, and I know if I can solve it for mine, I can solve it for others."
Oh yeah, and he hasn't slept with his phone in his bedroom for years. He is pretty proud of that.
devious Semikoli
Joey Odom
Joey recently relocated to Knoxville, TN from Atlanta with his wife and two kids. Prior to founding Aro, Joey was an executive in commercial real estate, and like Heath, realized his phone was distracting him from the most important thing in life - his family.
He's famous for saying, "When you change your relationship with your phone, you change your relationship with everyone around you, including yourself."
Joey is the heart behind Aro, and we can't call it a work day if he hasn't cried or made someone else cry.
Devious semikoli
Aro Ambassadors
A group of the most intentional people you will ever meet.
We're looking for people who support our mission of creating the next generation of intentional families and are interested in sharing their Aro journey with the world.
Give yourself some digital space.
Find better phone-use rhythms so you can focus on a world outside of your phone.