Devious semikoli

Creating a new generation of intentional families.

devious Semikoli

It’s no secret that screen time is one of the biggest issues facing families today. And we’re not just talking about the kids! Joey and I both struggle with this amazing, captivating, infinitely-powerful tool that we call a smartphone.

We knew something had to change. We wanted to be better for our families and we wanted our families to be better.

So we created Aro. Aro leverages the science of habit formation and motivational design to ensure parents and kids don’t miss out on what’s most important by helping reclaim time spent on their phones.

We've seen the benefits in our own families, and now we want you to experience Aro in yours.

Sincerely,
Heath Wilson & Joey Odom

devious Semikoli

We started Aro for our own families and we want to help yours.

It’s no secret that screen time is one of the biggest issues facing families today. And we’re not just talking about the kids! Joey and I both struggle with this amazing, captivating, infinitely-powerful tool that we call a smartphone.

We knew something had to change. We wanted to be better for our families and we wanted our families to be better.

So we created Aro. Aro leverages the science of habit formation and motivational design to ensure parents and kids don’t miss out on what’s most important by helping reclaim time spent on their phones.

We've seen the benefits in our own families, and now we want you to experience Aro in yours.

Sincerely,
Heath Wilson & Joey Odom

"I love the mission behind this product, these guys are the real deal, and this product will be so helpful to so many people! "

Jamie Ivey placing her phone in the Aro box.

Jamie Ivey

Podcast Host, Wife, Mom
Devious semikoli

Meet Heath & Joey

Two dads who realized their phones were getting in the way the important things in life and set out on a journey to solve it for other families as well.

The Wilsons
devious Semikoli

Heath Wilson

Heath lives in Knoxville, TN with his wife, four kids, and two dogs. Prior to founding Aro, Heath was a co-founder of the fintech company, eVestment. Later in his time at eVestment, Heath realized his relationship with his phone was negatively impacting his relationship with his family. He wasn't present with the most important people in his life and he was not modeling good behaviors for his kids.

He's famous for saying, "I'm going to solve this problem for my own family, and I know if I can solve it for mine, I can solve it for others."

Oh yeah, and he hasn't slept with his phone in his bedroom for years. He is pretty proud of that.

The Odom Family
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Joey Odom

Joey recently relocated to Knoxville, TN from Atlanta with his wife and two kids. Prior to founding Aro, Joey was an executive in commercial real estate, and like Heath, realized his phone was distracting him from the most important thing in life - his family.

He's famous for saying, "When you change your relationship with your phone, you change your relationship with everyone around you, including yourself."

Joey is the heart behind Aro, and we can't call it a work day if he hasn't cried or made someone else cry.

Devious semikoli

Aro Ambassadors

A group of the most intentional people you will ever meet.

Liz West
Liz West
Washington, DC
Wife | Mom of 3
Lex Daddio
Lex Daddio
Richmond, VA
Wife | Mom of 3
Stephanie Blunt
Stephanie Blunt
Apollo Beach, FL
Wife | Mom of 4
Shayla Christine
Shayla Christine
Minnesota
Wife | Mom of 2 | YouTuber & Podcaster
Rachel Awtrey
Rachel Awtrey
Birmingham, AL
Mom of 2 | Author | Speaker
Mary Laird Garrison
Mary Laird Garrison
Charlotte, NC
Wife | Mom of 3
Kyle Norton
Kyle Norton
Orange County, CA
Husband | Father of 1
Daniela Perieda
Daniela Perieda
Oklahoma City, OK
Wife | Mom of 2
Chris Yandle
Chris Yandle
Charlotte, NC
Husband
Hannah Lang
Hannah Lang
Texas
Wife | Mom of 1
Andrea Barrett
Andrea Barrett
Greenville, SC
Wife | Mom of 3
Maegan Rolando
Maegan Rolando
Williamsburg, VA
Wife | Mom of 2
Julia Woods
Julia Woods
Franklin, TN
Wife | Mom of 4
Courtney Carrigan
Courtney Carrigan
Gallatin, TN
Wife | Mom of 1
Tanner Clark
Tanner Clark
Salt Lake City, UT
Husband | Father of 4 | Speaker
Lisa Burns
Lisa Burns
Greensboro, NC
Wife | Mom of 5
Julie Ericksen
Julie Ericksen
Spokane, WA
Wife | Mom of 2
Tyler Ash
Tyler Ash
Yorktown, VA
Husband | Father of 4
Jenna Lee Dillon
Jenna Lee Dillon
Arvada, CO
Mom of 1
Laura Brownstein
Laura Brownstein
Leesburg, VA
Wife | Mom of 4
Wynne Elder
Wynne Elder
Bryan, TX
Wife | Mom of 4
Megan Lewin
Megan Lewin
Outside of Cincinnati, Ohio
Wife | Mom of 4
Alicia Garibaldi
Alicia Garibaldi
Corte Madera, CA
Wife | Mom of 3
Odette Cressler
Odette Cressler
San Diego, CA
Wife | Mom of 2
Stephanie Culberson
Stephanie Culberson
Arlington, VA
Mom of 1
Abby McIntyre
Abby McIntyre
Charlotte, NC
Wife | Mom of 3
Clay McInnis
Clay McInnis
Montrose, Alabama
Husband | Father of 2
Lousie McCown
Lousie McCown
South Alabama
Wife | Mom of 5
Ben Hamilton
Ben Hamilton
North Richland Hills, TX
Husband | Father of 4
Justin Whitmel Earley
Justin Whitmel Earley
Richmond, VA
Husband | Father of 4 | Author | Lawyer
Devious semikoli

Become an Ambassador!

We're looking for people who support our mission of creating the next generation of intentional families and are interested in sharing their Aro journey with the world.

A woman wakes up in bed. The Aro is in the foregound on a low table.A medium shot of a woman reading in bed. The Aro is on a night stand beside her.

Give yourself some
digital space.

Find better phone-use rhythms so you can focus on a world outside of your phone.