Devious semikoli

We started Aro for our own families and we want to help yours.

devious Semikoli

It’s no secret that screen time is one of the biggest issues facing families today. And we’re not just talking about the kids! Joey and I both struggle with this amazing, captivating, infinitely-powerful tool that we call a smartphone.

We knew something had to change. We wanted to be better for our families and we wanted our families to be better.

So we created Aro. Aro leverages the science of habit formation and motivational design to ensure parents and kids don’t miss out on what’s most important by helping reclaim time spent on their phones.

We've seen the benefits in our own families, and now we want you to experience Aro in yours.

Sincerely,
Heath Wilson & Joey Odom

devious Semikoli

We started Aro for our own families and we want to help yours.

It’s no secret that screen time is one of the biggest issues facing families today. And we’re not just talking about the kids! Joey and I both struggle with this amazing, captivating, infinitely-powerful tool that we call a smartphone.

We knew something had to change. We wanted to be better for our families and we wanted our families to be better.

So we created Aro. Aro leverages the science of habit formation and motivational design to ensure parents and kids don’t miss out on what’s most important by helping reclaim time spent on their phones.

We've seen the benefits in our own families, and now we want you to experience Aro in yours.

Sincerely,
Heath Wilson & Joey Odom

"I love the mission behind this product, these guys are the real deal, and this product will be so helpful to so many people! "

Jamie Ivey

Podcast Host, Wife, Mom
Devious semikoli

The Inspiration

Two dads who realized their phones were getting in the way the important things in life and set out on a journey to solve it for other families as well.

devious Semikoli

Heath Wilson

Heath lives in Knoxville, TN with his wife, four kids, and two dogs. Prior to founding Aro, Heath was a co-founder of the fintech company, eVestment. Later in his time at eVestment, Heath realized his relationship with his phone was negatively impacting his relationship with his family. He wasn't present with the most important people in his life and he was not modeling good behaviors for his kids.

He's famous for saying, "I'm going to solve this problem for my own family, and I know if I can solve it for mine, I can solve it for others."

Oh yeah, and he hasn't slept with his phone in his bedroom for years. He is pretty proud of that.

devious Semikoli

Joey Odom

Joey recently relocated to Knoxville, TN from Atlanta with his wife and two kids. Prior to founding Aro, Joey was an executive in commercial real estate, and like Heath, realized his phone was distracting him from the most important thing in life - his family.

He's famous for saying, "When you change your relationship with your phone, you change your relationship with everyone around you, including yourself."

Joey is the heart behind Aro, and we can't call it a work day if he hasn't cried or made someone else cry.

Devious semikoli

Aro Ambassadors

A group of the most intentional people you will ever meet.

Kellie Henry
Kellie Henry
Salt Lake City, UT
Mom | Wife | Podcast Host
Kyle Norton
Kyle Norton
Orange County, CA
Husband | Father | Content Curator
Clay McInnis
Clay McInnis
Montrose, Alabama
Husband | Father
Sherry Dial
Sherry Dial
Knoxville, TN
Mom | Wife | Internal Auditor
Becca Daniel
Becca Daniel
Denver, CO
Mom | Wife
Tanner Clark
Tanner Clark
Salt Lake City, UT
Husband | Father | Speaker
Justin Whitmel Earley
Justin Whitmel Earley
Richmond, VA
Husband | Father | Author | Lawyer
Megan Lewin
Megan Lewin
Outside of Cincinnati, Ohio
Mom | Wife
Annie Grassi
Annie Grassi
Houston, TX
Mom | Wife | Mindfulness Coach | Podcast Host
Micah Folsom
Micah Folsom
Small farm in Southeast Idaho
Mom | Wife | Entrepreneur
Todd Linder
Todd Linder
Atlanta, GA
Husband | Entrepreneur | Former Minister
A woman wakes up in bed. The Aro is in the foregound on a low table.A medium shot of a woman reading in bed. The Aro is on a night stand beside her.

Give yourself some
digital space.

Find better phone-use rhythms so you can focus on a world outside of your phone.

THE BLOG

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Stories

School’s In, Aro’s Back

School’s In, Aro’s Back

As the back-to-school season arrives, the Wilson family embraces the return to routines and sets new goals for the year. One important goal is to prioritize their use of Aro after a more relaxed summer. Mistye, wife of Aro Cofounder Heath, identifies three key areas where Aro can help them be more intentional about their phone usage: giving their kids time to unwind and focus on schoolwork after class, using Aro during family dinner to enhance connections and conversations, and establishing a phone bedtime routine for better sleep. As the Wilsons commit to these practices, they encourage other families to find what works best for them and take small steps towards intentional phone use in the new school year.

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Stories

School’s In, Aro’s Back

Back to school quote
Stories

School’s In, Aro’s Back

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Stories

Make phone-free family dinners a tradition like any other

Stories

Make phone-free family dinners a tradition like any other

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