devious Semikoli

We started Aro for our own families and we want to help yours.

It’s no secret that screen time is one of the biggest issues facing families today. And we’re not just talking about the kids! Joey and I both struggle with this amazing, captivating, infinitely-powerful tool that we call a smartphone.

We knew something had to change. We wanted to be better for our families and we wanted our families to be better.

So we created Aro. Aro leverages the science of habit formation and motivational design to ensure parents and kids don’t miss out on what’s most important by helping reclaim time spent on their phones.

We've seen the benefits in our own families, and now we want you to experience Aro in yours.

Heath Wilson & Joey Odom

Aro Ambassador

Maegan Rolando

Wife | Mom of 2

Williamsburg, VA

Maegan Rolando

Hi, I'm Maegan. I'm a mom of 2 girls, military wife to an active duty Airman, and Director of Revenue Operations at a leading global online food delivery platform. Our oldest daughter wrestles and swims year-round, and both my husband and I travel monthly for work. Our youngest just turned two and is starting to develop her own schedule. Long story short, we're busy! Our time together as a family is important, and we're getting intentional about how we spend it. We want to be connected to one another and I believe minimizing phone screen time will be the strongest step forward in that direction.

Q&A with

Do you have a moment when you realized your phone was getting in the way of what’s important to you?

Absolutely. When my daughter asked my husband, "Why are you always on your phone when I'm trying to talk to you?"

What attracted you to Aro?

I was drawn in by the gamified habit-forming aspect and having a physical barrier, like the Aro box, to help curb phone use.

What is the greatest piece of advice you have ever received?

Don't quit on a bad day.

What’s your favorite book?

Harry Potter and the Order of the Phoenix

What are some of your favorite activities to do when you do put down your phone?

Reading, working out, playing with my kids, whipping up delicious meals, baking goodies, taking walks, and solving puzzles.

A woman wakes up in bed. The Aro is in the foregound on a low table.A medium shot of a woman reading in bed. The Aro is on a night stand beside her.

Give yourself some
digital space.

Find better phone-use rhythms so you can focus on a world outside of your phone.