devious Semikoli

We started Aro for our own families and we want to help yours.

It’s no secret that screen time is one of the biggest issues facing families today. And we’re not just talking about the kids! Joey and I both struggle with this amazing, captivating, infinitely-powerful tool that we call a smartphone.

We knew something had to change. We wanted to be better for our families and we wanted our families to be better.

So we created Aro. Aro leverages the science of habit formation and motivational design to ensure parents and kids don’t miss out on what’s most important by helping reclaim time spent on their phones.

We've seen the benefits in our own families, and now we want you to experience Aro in yours.

Heath Wilson & Joey Odom

Aro Ambassador

Liz West

Wife | Mom of 3

Washington, DC

Liz West

My husband, Matt, and I have three amazing sons: Toby (8), Samson (6), and Adlai (almost 4)! While the boys have spent most of their lives in Asia, where Matt has served as a diplomat in Taiwan and currently in Cambodia, Washington DC is our home base!

Q&A with

Do you have a moment when you realized your phone was getting in the way of what’s important to you?

I've been on a quest to figure out how to spend less time physically with my phone for many years now! I have vivid memories of at least two of my boys as toddlers bringing my phone to me when they found it sitting somewhere, as if they instinctively knew my phone belonged with me at all times. I wanted to break that pattern for myself and model a healthier relationship with technology for my boys!

What attracted you to Aro?

I had heard about research showing that having your phone out of sight and out of reach is effective in reducing phone use/dependence. I also read testimonials of Aro users that were very compelling! I wanted to give it a shot, and I'm so glad I did!

What’s your favorite book?

I'll name three. :) The Bible, The Guernsey Literary and Potato Peel Pie Society, and Demon Copperhead

What are some of your favorite activities to do when you put down your phone?

Reading, playing games with my boys, family movie night, and having uninterrupted conversation with my husband!

A woman wakes up in bed. The Aro is in the foregound on a low table.A medium shot of a woman reading in bed. The Aro is on a night stand beside her.

Give yourself some
digital space.

Find better phone-use rhythms so you can focus on a world outside of your phone.