devious Semikoli

We started Aro for our own families and we want to help yours.

It’s no secret that screen time is one of the biggest issues facing families today. And we’re not just talking about the kids! Joey and I both struggle with this amazing, captivating, infinitely-powerful tool that we call a smartphone.

We knew something had to change. We wanted to be better for our families and we wanted our families to be better.

So we created Aro. Aro leverages the science of habit formation and motivational design to ensure parents and kids don’t miss out on what’s most important by helping reclaim time spent on their phones.

We've seen the benefits in our own families, and now we want you to experience Aro in yours.

Heath Wilson & Joey Odom

Aro Ambassador

Kallie Branciforte

Wife | Mom of 3


Kallie Branciforte

I live in Connecticut with my husband, three kids Miles (5), Finley (3), and Tate (9 month), and our French Bulldog, Olive. I'm the creator behind the blog and YouTube channel But First, Coffee, where I share content about realistic home organization, honest motherhood, life hacks, and tips to simplify the chaos.

Q&A with

Do you have a moment when you realized your phone was getting in the way of what’s important to you?

I don’t have an exact moment, but I just knew I was reaching for it even when I didn’t want to. I hated that I was constantly looking up from it to interact with my kids or how it distracted me from family time.

What attracted you to Aro?

It's simplicity and the fact that it answered a problem I knew I had. I also appreciated that the company seemed to share the same values as I do.

What is the greatest piece of advice you have ever received?

We are the outcome of little daily choices we make. We can change our future by changing our (small) daily habits.

What’s your favorite book?

“Authentic Happiness” by Martin Seligman, or “Last Child in the Woods” by Richard Louv

What are some our your favorite activities to do when you do put down your phone?

Being present with my kids (turns out I actually enjoying playing with them!), cooking more homemade foods, and going outside.

A woman wakes up in bed. The Aro is in the foregound on a low table.A medium shot of a woman reading in bed. The Aro is on a night stand beside her.

Give yourself some
digital space.

Find better phone-use rhythms so you can focus on a world outside of your phone.