devious Semikoli

We started Aro for our own families and we want to help yours.

It’s no secret that screen time is one of the biggest issues facing families today. And we’re not just talking about the kids! Joey and I both struggle with this amazing, captivating, infinitely-powerful tool that we call a smartphone.

We knew something had to change. We wanted to be better for our families and we wanted our families to be better.

So we created Aro. Aro leverages the science of habit formation and motivational design to ensure parents and kids don’t miss out on what’s most important by helping reclaim time spent on their phones.

We've seen the benefits in our own families, and now we want you to experience Aro in yours.

Heath Wilson & Joey Odom

Aro Ambassador

Julia Woods

Wife | Mom of 4

Franklin, TN

Julia Woods

My husband Jeff and I have been married for 33 years and have four grown children and two grandchildren - we really value family and marriage! I own Beautiful Outcome, a coaching company helping couples create thriving marriages through personal responsibility.

Q&A with

Do you have a moment when you realized your phone was getting in the way of what’s important to you?

It is a common complaint I hear from the couples I work with. I often request that my husband and family members make our meal times no-phone zones. Then, one day, I noticed my husband asking me to get off my phone. And a few days later, my son made a similar comment. As my work gets busier and my social media channels grow, I have gotten better at making excuses for why it was okay to be on my phone. That isn't what I want. I am excited to start setting boundaries and prioritizing what matters most.

What attracted you to Aro?

Joey's story of his heartache of missing his son's big moment resonated with me deeply. I loved that he had turned the suffering into something that could help me and others not miss what matters most.

What is the greatest piece of advice you have ever received?

You are 100% responsible for the life you create.

What’s your favorite book?

Leadership and Self-Deception

What are some of your favorite activities to do when you do put down your phone?

Have deep conversations with the people I love, hike, sauna, cook, garden, and connect with others.

A woman wakes up in bed. The Aro is in the foregound on a low table.A medium shot of a woman reading in bed. The Aro is on a night stand beside her.

Give yourself some
digital space.

Find better phone-use rhythms so you can focus on a world outside of your phone.