devious Semikoli

We started Aro for our own families and we want to help yours.

It’s no secret that screen time is one of the biggest issues facing families today. And we’re not just talking about the kids! Joey and I both struggle with this amazing, captivating, infinitely-powerful tool that we call a smartphone.

We knew something had to change. We wanted to be better for our families and we wanted our families to be better.

So we created Aro. Aro leverages the science of habit formation and motivational design to ensure parents and kids don’t miss out on what’s most important by helping reclaim time spent on their phones.

We've seen the benefits in our own families, and now we want you to experience Aro in yours.

Heath Wilson & Joey Odom

Aro Ambassador

David Pollack

Husband | Father of 2 | Aro Advisor

Athens, GA

David Pollack

David Pollack is a follower of Christ, husband, and dad of two. He achieved great success as a college football player at the University of Georgia as a three-time All-American and was recognized as the top defensive player in 2004. David’s accomplishments were acknowledged when he was inducted into the College Football Hall of Fame. After a career-ending injury while playing in the NFL for the Bengals, David transitioned into sports broadcasting, becoming a respected analyst for ESPN. In 2016, David and his wife along with their two children founded The Pollack Family Foundation, focusing on their values of faith, family, and community. He now resides in Athens, Georgia with his wife and children, and recently launched the Family Goals Podcast with a focus on family, sports, and more.

Q&A with

What’s the biggest lesson you’ve learned as a parent so far?

It’s a hard lesson and it’s hard to watch it happen, but kids have to mess up. That’s just the way they learn. As parents, we can’t just fix it. We have to be patient. We have to instruct. We have to show grace.

What does Aro mean to you? 

Aro is an opportunity. It’s a huge opportunity for all of us to teach kids and families how to use our phones responsibly.

What is the greatest piece of advice you have ever received? 

Worrying is like a rocking chair. It will give you something to do but won’t get you anywhere.

If you could have dinner with anyone (dead or alive) who would it be?

That one is easy. Jesus. No question.

Do you have a moment when you realized your phone was getting in the way of what’s important to you? 

Ironically, it was a Tweet that led to me connecting with Aro. In December 2022, I posted about realizing that I had a problem with how much I used my phone, and more than that, I was a horrible example for my two kids when it came to phone usage. When I realized I needed to make a change and took action within my own family to improve our phone habits, I experienced amazing and also not surprising results. I was a better husband and dad. The Aro team saw my tweet about my experience and reached out. I immediately fell in love with the mission and product, and the rest is history.

A woman wakes up in bed. The Aro is in the foregound on a low table.A medium shot of a woman reading in bed. The Aro is on a night stand beside her.

Give yourself some
digital space.

Find better phone-use rhythms so you can focus on a world outside of your phone.