devious Semikoli

We started Aro for our own families and we want to help yours.

It’s no secret that screen time is one of the biggest issues facing families today. And we’re not just talking about the kids! Joey and I both struggle with this amazing, captivating, infinitely-powerful tool that we call a smartphone.

We knew something had to change. We wanted to be better for our families and we wanted our families to be better.

So we created Aro. Aro leverages the science of habit formation and motivational design to ensure parents and kids don’t miss out on what’s most important by helping reclaim time spent on their phones.

We've seen the benefits in our own families, and now we want you to experience Aro in yours.

Heath Wilson & Joey Odom

Aro Ambassador

Clay McInnis

Husband | Father of 2

Montrose, Alabama

Clay McInnis
Clay McInnis

Clay was born and raised in Montgomery, AL, and was the first at Auburn University to graduate in Sustainable Entrepreneurship and Family Business. Today, he works in his family’s firm building transportation infrastructure (roads and bridges). Clay is also a commercial real estate agent, real estate investor, and developer. He is married to Melissa, a Georgia native and former WSFA news reporter. They have two sons, Anderson and Edwin, and live in Montrose, Alabama.

Q&A with
Clay McInnis

What is your favorite thing to do with your boys on the weekends?

We love to play golf! Anderson, 7, has started playing in US Kids Tournament Events and Edwin, 4, will start in a few years.

What does Aro mean to you?

Aro means accountability. It’s a product of accountability that puts boundaries on my phone usage. It’s a really important product to our family and has brought us joy by allowing us to spend intentional and meaningful time together.

Tell us a story about how Aro has impacted your relationship with your family, spouse, kids, etc.

I remember Anderson looking at me and saying “Daddy can I watch my pad because you watch your pad all day?” I knew I needed to immediately put my phone in Aro and play with him.

If you could relive one moment in your life, what would it be?

Our wedding day was so special and sweet, but it seems like such a blur with all that goes on. I wish I could go back to that day and moment, surrounded by our family, friends, and community that we love so much and just intentionally be present at such a special point in time.

Do you have a moment when you realized your phone was getting in the way of what’s important to you?

Both of my sons came to me a few months ago and said, “Dad, just put down your phone and play football with us outside. You can do it. We know you can.” It's moments like the one I just described that makes me realize how much our kids want our love, attention, and playfulness.

A woman wakes up in bed. The Aro is in the foregound on a low table.A medium shot of a woman reading in bed. The Aro is on a night stand beside her.

Give yourself some
digital space.

Find better phone-use rhythms so you can focus on a world outside of your phone.