devious Semikoli

We started Aro for our own families and we want to help yours.

It’s no secret that screen time is one of the biggest issues facing families today. And we’re not just talking about the kids! Joey and I both struggle with this amazing, captivating, infinitely-powerful tool that we call a smartphone.

We knew something had to change. We wanted to be better for our families and we wanted our families to be better.

So we created Aro. Aro leverages the science of habit formation and motivational design to ensure parents and kids don’t miss out on what’s most important by helping reclaim time spent on their phones.

We've seen the benefits in our own families, and now we want you to experience Aro in yours.

Heath Wilson & Joey Odom

Aro Ambassador

Cassidy Eisenfeld

Wife | Mom of 3

Washougal, WA

Cassidy Eisenfeld

Hello there! I'm Cassidy, a proud PNW native, currently residing here with my husband, three children, and expecting my fourth baby. As a passionate babywearing educator, I find immense joy in exploring the great outdoors with my little ones. Babywearing has played a pivotal role in our ability to maintain an active lifestyle, and I'm eager to share my experiences and knowledge with others.

Q&A with

Do you have a moment when you realized your phone was getting in the way of what's important to you?

I was working on my phone when my 18-month-old tried to take it away, saying, “No, no, no!”

What does Aro mean to you?

Aro means having less distraction and more quality time with my family, enjoying all the little moments that will be gone before I know it!

What’s been your favorite part about motherhood so far?

I love watching the humans they grow into, and of course, all the snuggles!

If you could relive one moment in your life, what would it be?

There have been way too many amazing moments; I’m lucky. I don’t think I could pick just one!

What drove you to become a certified babywearing educator?

Babywearing has been a game-changer for me, not just in terms of convenience but also for my mental well-being. It has allowed me to continue doing the activities I'm passionate about, even with young children in tow. I'm deeply motivated to share this experience with others, not only as a practical solution but also from an educational perspective.

A woman wakes up in bed. The Aro is in the foregound on a low table.A medium shot of a woman reading in bed. The Aro is on a night stand beside her.

Give yourself some
digital space.

Find better phone-use rhythms so you can focus on a world outside of your phone.