devious Semikoli

We started Aro for our own families and we want to help yours.

It’s no secret that screen time is one of the biggest issues facing families today. And we’re not just talking about the kids! Joey and I both struggle with this amazing, captivating, infinitely-powerful tool that we call a smartphone.

We knew something had to change. We wanted to be better for our families and we wanted our families to be better.

So we created Aro. Aro leverages the science of habit formation and motivational design to ensure parents and kids don’t miss out on what’s most important by helping reclaim time spent on their phones.

We've seen the benefits in our own families, and now we want you to experience Aro in yours.

Heath Wilson & Joey Odom

Aro Ambassador

Annie Webb

Wife | Mom of 1

Flower Mound, TX

Annie Webb

Hey! I’m Annie Webb, wife to Matthew and mama to Shepherd, among many other things! I have the privilege of spending the majority of my days raising my son and supporting my husband as he leads at Rockpointe Church in Flower Mound, Texas. Recently, I began Glory Days Doula to come alongside families as a birth and postpartum doula, helping them prepare for, welcome, and bring home some fresh, cute, entirely dependent lil' nugget babies.

Q&A with

Do you have a moment when you realized your phone was getting in the way of what’s important to you?

Many moments come to mind over the past year with my little boy. I wanted to capture all the first-time moments and share them with my family, yet I quickly realized that holding up my phone took me out of the moment. What a bummer. There were other moments when I would reach for my phone to scroll mindlessly when what I really desired was real-time connection with a friend.

What attracted you to Aro?

When it comes to shifting habits, I find it so helpful to have physical reminders of the changes I am seeking. The pretty, little Aro box just does that! Setting my phone down allows me to pick up my kid and hold my husband’s hand. I also love how Aro brings the whole family into a challenge, which I am always down for.

What is the greatest piece of advice you have ever received?

When you enter a space, be a “there you are!” person instead of a “here I am.” This advice continues to enter my mind when I am meeting with a friend, attending a social event, or walking into my home. It requires that we consider others as more significant than ourselves, and it is so humbling!

What’s your favorite book?

This is a hard one! My forever and ever favorite will be the Bible, my daily go-to. My favorite fiction book would be Les Miserables. Yes, it’s long and full of history, but trust me! The novel is much richer and intricately woven than the movie.

What are some of your favorite activities to do when you put down your phone?

I’m a big walker! I love to strap my son in a stroller or carrier and walk around our neighborhood with my husband or a good friend. Or if I’m lucky, out in a state park somewhere. Big fan of baking and cooking too, so having people around our table makes me happy. Gimme a hard-copy book to read, and I’m content too.

A woman wakes up in bed. The Aro is in the foregound on a low table.A medium shot of a woman reading in bed. The Aro is on a night stand beside her.

Give yourself some
digital space.

Find better phone-use rhythms so you can focus on a world outside of your phone.