devious Semikoli

We started Aro for our own families and we want to help yours.

It’s no secret that screen time is one of the biggest issues facing families today. And we’re not just talking about the kids! Joey and I both struggle with this amazing, captivating, infinitely-powerful tool that we call a smartphone.

We knew something had to change. We wanted to be better for our families and we wanted our families to be better.

So we created Aro. Aro leverages the science of habit formation and motivational design to ensure parents and kids don’t miss out on what’s most important by helping reclaim time spent on their phones.

We've seen the benefits in our own families, and now we want you to experience Aro in yours.

Heath Wilson & Joey Odom

Aro Ambassador

Alicia Garibaldi

Wife | Mom of 3

Corte Madera, CA

Alicia Garibaldi

Hi, I'm Alicia! I'm a mom of 3, podcast host, and content creator.

Q&A with

Do you have a moment when you realized your phone was getting in the way of what’s important to you?

Maybe not one specifically, but I've covered the topic of digital wellness extensively on my podcast MomShine and have learned a lot about the importance of spending time away from your phone.

What attracted you to Aro?

I actually had a similar idea! I think a visible storage box with incentives is genius.

What is the greatest piece of advice you have ever received?

Digital wellness is no different from the climate problem and other societal issues. You can be passive about it or harness what you can do and become a player in the game.

What’s your favorite book?

There are too many to choose from! Some favorites include "The Godfather," "Eat Pray Love," and "Educated."

What are some of your favorite activities to do when you put down your phone?

Being present with my small kids.

A woman wakes up in bed. The Aro is in the foregound on a low table.A medium shot of a woman reading in bed. The Aro is on a night stand beside her.

Give yourself some
digital space.

Find better phone-use rhythms so you can focus on a world outside of your phone.